The Horizon Federal Credit Union banks are located in a working class area of Pennsylvania. Many of their potential customers are using cash for their banking needs. For this reason the message and visuals for Horizon needed to be easy to understand and relatable.
Horizon had just gone through a full rebrand and were ready to use their new identity in the print and digital realms. I created a campaign to attract first time checking account customers with a friendly, illustrative style that the 25-40 year old female target could relate to.
I created a wide variety of both print and digital work for Horizon, which included email campaigns, in-store signage, direct mail and web graphics.
Horizon had just gone through a full rebrand and were ready to use their new identity in the print and digital realms. I created a campaign to attract first time checking account customers with a friendly, illustrative style that the 25-40 year old female target could relate to.
I created a wide variety of both print and digital work for Horizon, which included email campaigns, in-store signage, direct mail and web graphics.
