New Leaf Community Markets in Santa Cruz, California, stands as a cherished cornerstone of the community, offering a delightful shopping experience that goes beyond just groceries. With a strong commitment to sustainability, local sourcing, and organic products, New Leaf has become a go-to destination for health-conscious shoppers seeking high-quality and responsibly sourced goods.
Changing New Leaf's logo was not an option, so to compliment it I chose a loose, farmer's market look for them that didn't feel corporate or stiff. The product line and number of stores had expanded, but it was still a home town natural foods store.
This farm stand campaign look was then used for New Leaf's website, monthly magazine, weekly circular, store signage, private label foods, shopping bags and delivery trucks.
This farm stand campaign look was then used for New Leaf's website, monthly magazine, weekly circular, store signage, private label foods, shopping bags and delivery trucks.
