Harrah's Casinos, a prominent and respected name in the gaming and hospitality industry, offers an unparalleled entertainment experience for visitors seeking excitement and luxury. With a rich history dating back to 1937, the Harrah's brand has grown into a network of world-class resorts and casinos across the United States and beyond.
I was excited to be part of the creative team hired to unveil a cohesive brand for Harrah's. We held focus groups in several markets and developed a picture of our target consumer: bright lights, lots of sounds, shouts of winning all drove them to stay longer and have more fun.
Our tagline "Oh Yeah!" was transformed into a catchy jingle: "You know you gotta get to Harrah's, OH YEAH!" Print work featured models having fun in a sea of swirling, blurred lights and larger-than-life coins or buffets.
As an art director for Harrah's I managed film and still shoots at many of the casino locations. My role included storyboarding, casting and coordination with production crews, post production houses and animation studios for award-winning final ads.
