Terisa Davis - Dickies

This Dickies advertising campaign was carefully crafted to embody the brand's core values of durability, authenticity, and hard work. Rooted in their rich history as a trusted workwear brand since 1922, the print and TV spots evoke a sense of reliability and ruggedness that resonates with consumers across different industries. Through powerful visuals and compelling storytelling, Dickies showcases their apparel in real-life work settings, highlighting the resilience and functionality of their products. Whether it's construction workers conquering challenging job sites or craftsmen perfecting their art, the advertising campaigns portray individuals who rely on Dickies clothing to get the job done.

This documentary about the history of Dickies was edited using archival footage found in the Dickies basement. It's an amazing comprehensive look at how the company has evolved through the years since 1922.

This Dickies "how it's made" video shows the entire process of making pants from start to finish, following the process from pattern cutting to distribution. Film locations were at the plant in Mexico and the distribution center in Fort Worth, TX.