The Santa Cruz Beach Boardwalk is a beloved and iconic destination nestled along the picturesque coastline of Santa Cruz, California. With a rich history dating back to 1907, it is one of the oldest seaside amusement parks in the United States, enchanting visitors of all ages for over a century. The boardwalk boasts a charming blend of classic rides, thrilling attractions, and captivating entertainment, making it a cherished family-friendly hotspot.
As a designer and production artist at the Boardwalk I created a wide variety of both print and digital work to convey the "fun in the California sun" brand. Projects were coordinated with internal clients, which included food service, arcades, group sales, two hotels and promotional support for the many large events the Boardwalk has year-round.
The Boardwalk's advertising campaigns capture the essence of pure fun and family-friendly excitement. Through vibrant visuals and catchy slogans, their advertisements evoke a sense of nostalgia while showcasing the boardwalk's classic charm and thrilling attractions.
