AEGEA Medical pioneered a water vapor ablation technology to deliver therapies for a wide range of women. Mara is an in-office treatment that uses natural water vapor to reduce heavy periods. The new product needed a full identity and branding package, including a website built from the ground up.
The Mara brand needed to appeal to both patients and healthcare providers at the same time. When concepting for Mara I took into consideration this wide audience and chose an illustrative style to help make the product more relatable. The approachable voice and tone appeals to patients, yet works to deliver important clinical information to physicians.
I created a wide variety of both print and digital pieces for Mara. The color palette is a mix of feminine and bold and the infographics transform complicated medical information into easy visuals. The use of fluid, organic backgrounds hint at uterine anatomy. Circles, bubbles and water are represented in each illustration to convey that Mara is water vapor.
